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Benjamin Moore has selected Webster Green HC-130 as its 2027 Color of the Year. The mid-tone green is part of the company’s Historical Colors collection, and the brand describes the shade as combining a sense of stability with optimism.
Benjamin Moore has named Webster Green HC-130 its 2027 Color of the Year, choosing a mid-tone green from its Historical Colors collection for the annual paint selection. The announcement places a historically rooted shade at the center of the company’s forecast for 2027, following its selection of a dark, neutral gray for 2026.
The company’s Andrea Magno, vice president of brand, color and integrated marketing, said the team focused on the green color family while developing its 2027 selection. Magno said green variations showed staying power when the company considered past, current and future color trends. That is Benjamin Moore’s rationale for the choice, rather than an independently verified forecast of how homeowners will decorate.
Benjamin Moore describes Webster Green as a shade that brings together jewel-like depth and a softer, powdery quality. The report characterizes it as a mid-tone, with olive and deep blue-gray undertones, and says the company sees the color as suited to both interiors and exteriors. The announcement does not specify a particular room, architectural style or application as the intended use.
The company’s lookbook pairs Webster Green with Nelson Blue, Wild Aster and Townsend Harbor Brown, presenting those combinations as examples of how the green can work alongside other colors. These are styling suggestions from the brand, not requirements for using the shade. The source report does not include pricing, product availability, or details about whether the selection is tied to a particular paint product or promotion.
A Green Pick for 2027
Benjamin Moore’s annual color selection gives homeowners, designers and retailers a signal of the palette the company is choosing to highlight. Webster Green’s selection may prompt interest in historical colors and deeper greens, particularly among people planning paint updates or looking for combinations for a room or exterior. The announcement itself does not establish that green will dominate the wider design market.
The choice also marks a clear change from the prior year’s selection. Benjamin Moore named Silhouette AF-655, described in the report as a neutral with deep charcoal undertones, its 2026 Color of the Year. The move to Webster Green offers a different point of reference for the brand’s upcoming annual palette while keeping the focus on how a color can be positioned as both classic and current.
For readers considering the shade, the distinction between a company’s forecast and a guaranteed trend matters: the award is Benjamin Moore’s own annual designation. Its practical appeal will depend on the space, lighting, finishes and individual preferences, none of which can be settled by the announcement alone.
Benjamin Moore Webster Green HC-130 paint
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From Historical Palette to 2027
Webster Green is not a newly created shade, according to the report. It belongs to Benjamin Moore’s Historical Colors collection, which the company launched in 1976. The collection drew on 18th- and 19th-century design trends that influenced North American architecture, giving this year’s selected color a longer history than the annual award itself.
That background informs the way the company frames the choice: Magno describes Webster Green as a link between the past and present. The source report also notes that other paint brands have announced green shades for their 2027 selections. It does not name those companies or provide enough detail to compare their colors, so the wider scale of that pattern cannot be established from the report.
“For 2027, our focus centered on the green color family.”
— Andrea Magno, Benjamin Moore vice president of brand, color and integrated marketing
mid-tone green interior wall paint
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What the Announcement Does Not Say
The source report does not give the date of Benjamin Moore’s announcement, a launch schedule, paint pricing or specific product details. It also does not say whether the color will be featured in a broader 2027 collection or paired with additional official recommendations beyond the four colors named in the lookbook.
Claims about green’s staying power and Webster Green’s ability to suit different spaces are the company’s descriptions. The report provides no sales data, consumer research or independent evidence showing how widely the shade will be adopted. It is also unclear which other paint brands are choosing green for 2027, or how their selections compare.
historical color green exterior paint
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How Benjamin Moore Will Feature It
The available report identifies Webster Green HC-130 as Benjamin Moore’s 2027 Color of the Year and points to the brand’s lookbook combinations, but it does not announce a next event or release date. Readers interested in using the shade can consult Benjamin Moore’s own color information for current product, availability and application details; the source material does not confirm those specifics.
Further details about the company’s 2027 color materials, promotions or related recommendations may clarify how it plans to present the selection. Until then, the confirmed development is the designation itself, together with Benjamin Moore’s stated rationale and suggested color pairings.
green and blue-gray color palette decor
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Key Questions
What is Benjamin Moore’s 2027 Color of the Year?
Webster Green HC-130, a mid-tone green from the company’s Historical Colors collection.
Is Webster Green a new paint color?
Not according to the source report. The shade is part of Benjamin Moore’s Historical Colors collection, launched in 1976.
What colors does Benjamin Moore pair with Webster Green?
The company’s lookbook pairs it with Nelson Blue, Wild Aster and Townsend Harbor Brown. These are suggested combinations in the lookbook.
What was Benjamin Moore’s 2026 Color of the Year?
The report identifies Silhouette AF-655, described as a neutral with deep charcoal undertones, as the 2026 selection.
When will Webster Green be available, and how much will it cost?
The source report does not provide availability dates or pricing. Check Benjamin Moore’s official product information for current details.
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