Sorry Sage, But This Paint Brand Has Just Named A ‘Deeper’ But Equally As Timeless Green As Its Color Of The Year

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Benjamin Moore has named Webster Green its 2027 Color of the Year. The paint brand describes it as a balanced, earthy green, deeper than sage and brighter than olive, and has paired it with a complementary palette. The company says the choice reflects interest in timeless color; specific sales forecasts or broader industry data were not provided.

Benjamin Moore has named Webster Green its 2027 Color of the Year, selecting an earthy, balanced green that the paint brand describes as deeper than sage but brighter than olive. The choice marks a move away from the neutral-heavy looks discussed in the source report and comes with a coordinating palette intended to show how the shade can work in home interiors.

Benjamin Moore calls Webster Green a “quintessential green” with an earthy undertone. The company’s color team describes the shade as neither especially bold nor muted, positioning it as an accessible option for people looking to add color without choosing a highly saturated hue. These are the brand’s descriptions; the source does not provide a paint color code, technical color measurements or product availability details.

The selection is accompanied by a complementary palette featuring warm-toned browns and golden beige, according to the report. That palette supports a traditional, earthy approach, while Livingetc stylist Iokasti Sotirakopoulou suggested pairing Webster Green with pale pink or baby blue for a fresher contrast. She also recommended using lighter greens in textiles and adding brushed-gold accents to bring warmth to a room.

Benjamin Moore color expert Helen Shaw said the company’s team looked to green’s history across different periods of design when making its selection. The report references earthy greens in the early 1900s and pastel seafoam shades popular in the 1980s as examples of the color’s recurring presence. It does not identify the other colors in the accompanying palette by name.

A Green Alternative to Neutral Rooms

For homeowners and designers considering a change from neutral interiors, Webster Green offers a specific color direction from a major paint brand, alongside examples of palettes that can soften or deepen its effect. The shade is presented as a middle ground: more pronounced than sage, but not as dark as olive. That may make it easier to use on walls, furniture or smaller decorative details, although the report does not give application guidance or test results.

The announcement also reflects Benjamin Moore’s view that interest in timeless design choices is growing. That characterization comes from the company and the article’s design commentary, not from consumer research or market data included in the source. A Color of the Year can influence design conversations and product choices, but the report does not establish that Webster Green will become a dominant trend or affect paint sales.

Why Benjamin Moore Chose Green

Benjamin Moore’s selection is part of the annual Color of the Year announcement season, when paint and design companies name a shade they expect to represent the year ahead. The source report places Webster Green against a recent design conversation centered on neutrals, but offers no survey or sales figures to measure how widespread that preference has been.

According to the report, the company’s team drew on the historical use of green in interiors and its appearance in different forms across decades. Shaw said this history informed the choice because green has continued to feature in design. The announcement is a brand forecast and a styling recommendation, rather than a prediction supported in the source by independent trend data.

“I’d love to pair Webster Green with softer pastel tones, like pale pink or baby blue, to create a fresh contrast that keeps the green feeling playful rather than too traditional.”

— Iokasti Sotirakopoulou, Livingetc Design Lab stylist

Palette Details Still Missing

The source report does not list the full names or number of colors in Benjamin Moore’s complementary palette, nor does it provide technical specifications for Webster Green. It also does not state when the paint will be available, whether the color is new or already part of the company’s range, or what its price will be.

Claims about growing demand for timeless colors are attributed to Shaw and the brand’s selection process. No consumer poll, sales figures or comparison with previous Color of the Year selections is included, so the size of that interest cannot be assessed from the material provided.

Look for the Full Palette

The immediate next step for readers interested in the color is to check Benjamin Moore’s official channels for the complete coordinating palette, product details and local availability. The source report gives styling examples but does not link those suggestions to a full list of paint shades or confirm when further information will be released.

Other brands’ Color of the Year announcements are expected during the season, according to the report. Those selections may provide a broader picture of how paint companies are approaching color for 2027, but no specific announcement dates or competing shades are given in the source.

Key Questions

What is Benjamin Moore’s 2027 Color of the Year?

Webster Green is Benjamin Moore’s announced Color of the Year for 2027.

How does Benjamin Moore describe Webster Green?

The brand describes it as an earthy, balanced, “quintessential green” that is deeper than sage and brighter than olive. The source does not include technical color measurements.

What colors does the report suggest pairing with Webster Green?

Benjamin Moore’s accompanying palette is described as including warm browns and golden beige. Livingetc stylist Iokasti Sotirakopoulou also suggested pale pink, baby blue, lighter greens and brushed-gold accents.

When will Webster Green be available, and how much will it cost?

The source report does not provide an availability date or price. Check Benjamin Moore’s official listings or a local retailer for current product information.

Source: rss